Gymshark, a UK-based fitness apparel brand, is now one of the most trending brands on Instagram. Driven by high-performance gear and an alluring digital presence, Gymshark is neck and neck with big names like Nike and Under Armour when it comes to dominating the fitness apparel industry, particularly the digital sphere.

How did it Start?

Founded by Ben Francis in 2012 while he was a university student, Gymshark was birthed out of a passion for fitness and creative design. Eager to create innovative solutions for fitness enthusiasts, Francis mixed his knowledge of supplements and design to create the brand that is known today.

A Dominating Presence on Digital Platforms

What sets Gymshark apart is their profound digital strategy. They have made strong ties with social media influencers, primarily fitness models and bodybuilders, which have helped them reach millions of potential customers worldwide. Also, the brand is known to put on extravagant pop-up events, further increasing their digital and physical reach.

Branching Out in America

Gymshark makes its presence felt in America, with shops located in major cities like New York, Los Angeles, and Miami. These retail stores mesh seamlessly with the digital brand, offering a chance for customers to try out products before purchasing and gathering customers in a community atmosphere.


The key takeaway from Gymshark’s success story is their ability to leverage the power of social media. The brand’s competitive edge lies not only in their quality products but also in their strategic customer engagement. They’ve cultivated a global community in the digital and physical spaces, solidifying themselves as a leader in fitness apparel.

Frequently Asked Questions (FAQ)

  1. When was Gymshark Founded?
    Gymshark was founded by Ben Francis in 2012.
  2. Where are Gymshark’s American Locations?
    Gymshark stores can be found in major cities in America like New York, Los Angeles, and Miami.
  3. What is Gymshark’s digital strategy?
    Gymshark uses a blend of influencer marketing, social media, and epic pop-up events to engage with their customers globally.



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