The Rise of Fitness in London
As an international city famed for its hustle and bustle, London has a burgeoning fitness scene. The city boasts a subscription base upwards of 7.1 million gym members, effectively making London the ‘health capital’ of the UK.
A Diverse Range of Options
There is a gym to suit everyone’s preference in London. From budget-friendly and convenient outlets such as PureGym to exclusive high-end facilities like Equinox, the choice is vast. The focus is not just on traditional weightlifting gyms either, there has been an uptick in the popularity of speciality fitness studios focusing on cycling, rowing, boxing, and more.
Fitness Trends in London
Class-based workouts are rising in popularity, particularly amongst Millennials and Gen Z. These classes can vary from spinning to yoga to high-intensity interval training (HIIT), catering to the diverse interests of Londoners. Furthermore, the influence of social media and influencers plays a critical role in the prominent rise of new fitness trends.
The Impact of COVID-19 on the Fitness Industry
The global pandemic has undeniably affected the fitness industry. In-person classes were replaced by virtual services and many gyms had to shut their doors temporarily. However, this situation catalysed the digital transformation of the fitness industry, leading to increased usage of fitness apps and home workout routines.
Despite the challenges presented by COVID-19, the fitness industry in London has shown incredible resilience. Whether it’s via a traditional gym setting or online fitness programs, the commitment to health and wellness among Londoners remains unwavering.
Frequently Asked Questions
What is the fitness industry worth in London?
Data on the exact value of London’s fitness industry is not publicly available. However, the UK fitness industry as a whole was worth around £5 billion in 2020, according to Statista.
How has COVID-19 affected the fitness industry in London?
COVID-19 forced many gyms and fitness studios to temporarily close, significantly affecting their income. However, it also caused a surge in online fitness practices, including app-based workouts and live fitness classes.
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