Born in the UK, Gymshark has radically transformed the activewear industry by offering high quality, stylish workout attire that appeals to fitness enthusiasts. The story of Gymshark is one of grit and determination which started in 2012, by then a teenage fitness lover, Ben Francis, and his group of high school friends.
Within a few years of launching, Gymshark had become a leading actor in the fitness apparel industry. The brand’s unique strategy of sponsoring influential fitness vloggers drastically amplified its growth as these social media influencers broadened Gymshark’s reach extensively. With a global presence, the company is currently valued at over £1 billion.
Eyeing the massive potential of the American activewear market, Gymshark set up its North American headquarters in Denver, Colorado. This U.S. base has proved instrumental in fostering Gymshark’s growth in America. It has uncovered a whole new customer base and opened doors to collaborations with several American fitness influencers.
To stay competitive in a rapidly evolving market, Gymshark has embraced technology, using it to enhance customer experience and streamline its operations. The in-house built application ‘Lift’, is a testament to Gymshark’s continuous innovation to ensure seamless and enjoyable shopping experiences for its customers.
From its humble beginnings as a garage-based startup, Gymshark now stands tall amidst leading athletic apparel brands worldwide. Its innovative marketing strategies, emphasis on quality, and endurance to thrive in a competitive landscape have propelled it to impressive heights. The brand’s narrative is emblematic of the impact revolutionary ideologies can have in traditional markets.
When was Gymshark founded?
Gymshark was founded in 2012.
Who is the founder of Gymshark?
Gymshark was founded by Ben Francis and his high school friends.
Where is Gymshark’s North American headquarters located?
Gymshark’s North American headquarters is located in Denver, Colorado.
What is Gymshark’s strategy of growth?
Gymshark’s growth is attributed to its unique marketing strategy of collaborating with influential fitness vloggers and its flexible, adaptable approach towards market demands.