In 2012, a young computer science student named Ben Francis founded Gymshark out of his garage. With just a sewing machine and screen printer, Ben began experimenting with designs and manufacturing the garments himself. What started as a personal venture to create the fitness apparel he wanted, but couldn’t find, soon caught the attention of the fitness community.
Rapid Growth and Expansion
In less than a decade, Gymshark has become a global fitness apparel brand with millions of social media followers. By leveraging the power of influencer marketing and creating products that resonate with their target market, Gymshark has rapidly expanded its footprint. As of 2020, it was valued at more than $1.45 billion.
Breaking into the US Market
Despite being headquartered in the UK, Gymshark has successfully entered the US market. With stores in multiple locations across the country, the company has significantly increased its global presence. The US market represents a significant portion of its overall sales, showcasing the brand’s successful international expansion strategy.
The Gymshark tale is one of humble beginnings, innovation, and rapid global growth. The company has redefined traditional fitness apparel, catering to a generation that values function, fashion and community. From a garage in the UK to stores all over America, Gymshark’s success is a testament to the power of building a brand that resonates with its audience.
Frequently Asked Questions
- When was Gymshark founded? Gymshark was founded in the UK in 2012 by Ben Francis.
- What makes Gymshark unique? Gymshark has built its brand around function and fashion, creating premium fitness apparel that stands out in a crowded market.
- How did Gymshark grow so quickly? Gymshark utilized influencer marketing, social media and a strong understanding of their target market to rapidly grow their brand.
- Where does Gymshark have stores? While the company started in the UK, Gymshark has expanded globally and has a significant presence in the US.